The Parasol & Swing Company
Located in Auckland’s Viaduct, ‘The Parasol and Swing Company’ is an elusive double story burger & cocktail hotspot, serving vintage Caribbean tinctures from Auckland's sunniest rooftop bar.
We worked with Jason Rosen (Mea Culpa) to develop the brand story & graphic collateral, delivering a popular hang-out for the inner city escapist.
‘The Parasol & Swing Company’ was born, a by-gone business of the late 19th Century - set in an era when humble bar tenders travelled the Caribbean, jumping from bar-to-bar on a voyage of youthful adventure & social discovery.
Once the detailed backstory was narrated and the fictional company had it’s brand assets designed - Wonder worked to create a unique & immersive storytelling environment through all aspects of the bars touch-points.
Illustrated menu booklets, traditional signage, wallpaper, cocktail decorations & even bespoke bottle labelling & artworks were designed to encapsulate guests within the story of the most elusive bartending company known within the trade.
— Izzard Group
— Buster Caldwell
— Topaz Johnson
Client & Creative Genius:
— Jason Rosen
Print Production & Signage:
— Vaughan Small
— Soar Print
— Sign Focus