Mac's Brewbar

CLIENT

Macs Brewbar

SERVICES

Interior Design

Graphic Design

‘Neighbourhood’ occupies a sunny spot on a busy street in Kingsland, Auckland.

Wonder were invited by Mac’s Beer to re-imagine their dated BrewBar concept - one of the most successful national bar rollouts to date.

Our idea was developed around a ‘Shrine to Crafty Thinking’ - an ethos practiced by the original founder, Terry McCashin, the original No.8 brewer.

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Interior Brand Activation was high on the list of priorities raised by Mac’s, but the challenge was to execute this without the cliche’s of typical brand-driven spaces.

Bespoke 3D artworks created from the Mac’s branding icons enlivened the walls, and a number of larger-than-life custom lighting features made use of the verticality of the space.

Every touchpoint throughout the interior played with the Mac’s suite of Icons - from the cascading ‘Neighbourhood’ backbar design, through to the heiroglyphic graphic wallpaper - all designed in-house.

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A central installation of NZ Designer Richard Clarksons ‘Cloud Lights’ enliven the atmosphere during the evening, paying homage to the Mac’s Great White & Hop Rocker beer varieties.