iTi is a humble little treehouse in Titirangi, posing as a cafe by day, and bar by night.
On a journey to create a friendly and relaxed space for Titirangi locals, we worked from concept to completion of both brand and space.
Of the highest importance was to create an authentic community local. A small space of friendliness, candour & respect - nestled amongst the tree-tops of Titirangi.
iTi is inspired by its surroundings of native bush. Perched amongst the trees with a green outlook, we needed to create a space that complimented this.
Exploring the site and surrounding bush, wephotographed the space, to later turn into illustrations and graphics for brand overlay.
A custom font was designed to carry the iTi voice through all branding touch-points, delivering a friendly, casual & down-to-earth tonality. This treatment carried through all graphic design deliverables - signage, menu, business cards, website & local activations.
Images taken from the surrounding Titirangi bush were put through a half-tone filter, and became a core set of brand collateral - used on both spatial elements (upholstery & wallpaper) and graphic elements (menu’s & coasters).