The brain-child of a nutritionist & a personal trainer, ‘Health Nut’ is an unassuming vegan cafe, nestled in the hustle & bustle of Auckland’s city centre.
With a desire for a raw, textured & wholesome environment, the interiors needed to feel like you were being well cared for, without the stereotypical pretentious vegan messaging.
We all agreed on one thing; the space should feel like it had been here forever. Trust, loyalty & comfort formed the brands three key pillars - and so our concept wrapped around a fictional narrative of the age-old ‘Inner City Local’.
Worn in, not worn out.
Layers of distress.
Found, recycled & el natural.
Nooks & Crannies.