Asuwere — Interior Design by Wonder
Asuwere
Retail Environment
Asuwere —
Flagship Retail Environment
Asuwere is a menswear clothing subscription, delivering wardrobe essentials to time-poor men each month.
Founded by brothers Noah & Sam Hickey, the brand has an active focus on engaging with their community - and needed a space from which they can host their 'Clubroom' style sessions.
Wonder was approached to design & fit out their flagship experience centre in Commercial Bay, Auckland City.
Inspired by the dream 'walk-in-wardrove', the interior is immaculately curated to suggest how organised your life might become as an Asuwere member.
![](https://wonder.group/media/pages/projects/asuwere/c83ccf4033-1640294295/wonder_retail_asuwere_8.jpg)
Small, but perfectly formed.
Stripping out everything unneccessary intenionally communicated the Asuwere ethos of a simple lifestyle, free of decision-making fatigue.
![](https://wonder.group/media/pages/projects/asuwere/526c82f53e-1640294294/wonder_retail_asuwere_21.jpg)
![](https://wonder.group/media/pages/projects/asuwere/003bc61e08-1681090974/wonder_retail_asuwere_14.png)
![](https://wonder.group/media/pages/projects/asuwere/d12252f61f-1640294294/wonder_retail_asuwere_15.jpg)
![](https://wonder.group/media/pages/projects/asuwere/98feeb6308-1640294294/wonder_retail_asuwere_16.jpg)
![](https://wonder.group/media/pages/projects/asuwere/36f83b97c5-1640294294/wonder_retail_asuwere_20.jpg)
Wonder worked with local lighting designer, Oddthing, on a series of bespoke pendant lights.
Pictured below is 'The Little Light' finished custom for Asuwere.
![](https://wonder.group/media/pages/projects/asuwere/e8e1eb3b10-1640294294/wonder_retail_asuwere_19.jpg)
![](https://wonder.group/media/pages/projects/asuwere/af46b928fb-1640294294/wonder_retail_asuwere_13.jpg)
![](https://wonder.group/media/pages/projects/asuwere/a706497a66-1640294295/wonder_retail_asuwere_6.jpg)
![](https://wonder.group/media/pages/projects/asuwere/48374b42b2-1640294294/wonder_retail_asuwere_18.jpg)
Tactfully integrated signage builds on the simplicity of the interior.
Small moments of discovery are embedded throughout the space, allowing the subtle tongue-in-cheek tone of the brand to push through.
![](https://wonder.group/media/pages/projects/asuwere/2492a5245f-1640294294/wonder_retail_asuwere_17.jpg)
![](https://wonder.group/media/pages/projects/asuwere/3337d3b958-1640294294/wonder_retail_asuwere_2.jpg)
![](https://wonder.group/media/pages/projects/asuwere/9a12e371cd-1640294294/wonder_retail_asuwere_1.jpg)
Asuwere Founders - Sam & Noah Hickey